Building a website from scratch is not too hard these days. However, here are some useful tips to follow to make sure that you are building a good website for your business:
Choose the Right CMS
First of all, you need to choose the right content management system (CMS) for your website. CMSs are the free software that provides you with web templates that you can customise as your website. WordPress is the most well-known of these CMSs, which is probably the platform you intend to use to build your site. However, before you use any CMS, make sure it has all the features you need and provides adequate support. Also, you need to be able to comfortably handle the software.
WordPress offers a host of features and a large community of users; however, it can be a tad bit difficult to handle for newcomers. If you have zero experience in web design, drag-and-drop web builders like Wix and Weebly might be more suitable. However, if you need to install complicated features, Drupal or WordPress would be more suitable.
On the other hand, if you want to ensure that your e-commerce site is built perfectly, you can outsource all the design to a local digital agency UAE. It would be an investment well worth the cost.
Choose a Memorable Domain Name
Right before you finalise the design for your business site, you will have to decide on a domain name. Now, this might seem like a simple enough task, but don’t overlook the importance of having a good domain name. If the domain you choose sounds too similar to other addresses currently in use, you could go unnoticed or face copyright lawsuits. If your domain name is too complicated, meaning it contains words that are hard to remember or punctuation marks such as hyphens, your customers might not be able to remember it. Therefore, follow the two golden rules of choosing a domain name: uniqueness and simplicity.
Incorporate SEO from the Start
It’s important that you incorporate SEO tactics right from the start when you design the website. You should include keywords in page titles, headings, tags and other markers to improve your page rankings. It’s a hassle to go back and change these later. Therefore, after your overall theme is done and it’s time to upload content, keep SEO in mind.
Be Visually Appealing
Your website should be simple and highly visually appealing to attract potential customers. If something can be conveyed with an image or an infographic, choose that option over text. People prefer to see than to read, therefore, choose graphics over text whenever possible. However, do not cram your web pages with too many images. It could slow down the loading time and will appear very messy. Do everything in moderation and compress any images you upload to reduce site bulk.
Provide Reviews of Products
The final touch to your newly built website should be credibility. Your site is new; no one will trust it unless you prompt them to. The best way to build trust with your customers at this stage is to provide them user reviews and testimonials for your products and services. Even if customers don’t trust you yet, they will trust other customers.
If you heed the above tech tips, you will have a highly attractive and professional website for the world to see.
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